• Alexa-Ranking
  Alexa page-rank-and-rating-results

Backlink

• Anchor Text Backlink Checker
  This tool is to check your backlinks and the anchor text used in those backlinks.
• Backlink Analyzer
  Research and analyze websites for link quality. Checks for Indexed Pages, Links to Website, EDU & .GOV Links, Domain Age & Expiration, Google PageRank, Alexa Traffic Rank, DMOZ Listing
• Backlink Anchor Text Analyzer
  This tools help you determine the backlinks of your website and link text used by your backlinks to Link to your website
• Backlink Builder
  Building Quality backlinks is one of the most important factors in Search Engine Optimization…

Domain Popularity, Domain Stats Tools…

• Domain Age Tool
  This tools displays the approximate age of a website on the Internet and allows you to view how the website looked when it first started
• Domain Dossier
  Investigate domains and IP addresses
• Domain Popularity
  This tool shows you all backlinks for the given domain, including up to 10 subpages per backlinking domain, host IP and Google PageRank
• Domain Stats Tool
  This tool helps you get all kind of statistics of your competitor’s domains. The statistics include Alexa Taffic Rank, Age of the domains, Yahoo WebRank, Dmoz listings, count of backlinks and number of pages indexed in Search Engines like Google, Yahoo, Msn etc.
• HTTP / HTTPS Header Check
  This tools allow you to inspect the HTTP headers that the web server returns when requesting a URL. Works with HTTP and HTTPS URLs
• View HTTP Headers
  This little tool lets you view the HTTP headers for a HTTP request
• View HTTP Path
  This little tool lets you view the path/redirects a request takes to get fulfilled

Google Page Rank Checker, Adwords Keyword Tools,Google Banned Tools…

• Advanced Google searches
  Use this tool to search google in many special ways. A useful resource for search engine optimization (especially keyword research) among other things
• Check Google Pagerank
  Now you can check the Google PageRank of any web page without installing the Google toolbar
• Check PageRank by Google data center
  With this tool you can check the PageRank from different data centers
• Free Google Adsense Keywords & YPN Keywords Search Tool
  With the ability to search a growing database of tens of thousands of high-dollar Adsense keywords, Iotaweb allows publishers to find the keywords and key phrases that will allow them to focus their content to monetize their site most effectively.
• Google Adwords Keyword Tool
  Keyword tool from Google that provides Specific and Similar keywords.
• Google Banned Tool
  This tool uses two methods to check to see if a URL you enter is in the Google database. Its a great way to check to see if you have been banned by Google for various reasons….
• Google Keyword Ranking Tool
  Search with list of keywords from differnet Google search sites
• Google Page Rank Checker
  Instantly check the PageRank of any website or web page
• Google Page Rank Checker
  A simple tool that checks and your PageRank so you can display it on your website
• Google Sets
  Automatically create sets of items from a few examples.
• PageRank Authenticity Check
  This tool shows you the PageRank of a given domain. Also the PageRank will be checked of authenticity
• Page Rank Tool
  Our PageRank Tool will query and return the Google PageRank values for submitted URL from various Google datacenters…
• Visual PageRank
  The Visual PageRank – Tool shows all links and there corresponding PageRanks

Keyword Analysis Tool, Keyword Density, Keyword Suggestion Tools…

• McDar Keyword Analysis Tool
  Enter URL and keyword, it will display Pagerank and Back links pages for the Top 10 websites.
• Keyword Density
  This tool shows you how often appears which word in content of given domain
• Keyword Density
  The keyword density tool is useful for helping webmasters and SEOs achieve their optimum keyword density for a set of key terms.
• Keyword Density Checker
  Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage. This tool will crawl the specified URL, extract text as a search engine would, remove common stop words and Analyze the density of the keywords.
• Keyword Difficulty Tool
  The keyword difficulty tool is used to analyze the competitive landscape of a particular search term or phrase, this tool issues a percentage score and provides a detailed analysis of the top ranking sites at Google and Yahoo…
• KwMap.net
  A Keyword Map For the Whole Internet
• Keyword Suggestion Tool
  This keyword suggestion tool will help you with the choosing of the right keywords for your website. You can see which keyword combinations are more popular and also get ideas for more keyword combinations..
• Website Keyword Suggestions
  This tools tries to determine the theme of your website and provides keyword suggestions along with keyword traffic estimates.
• Ontology Finder
  Related Keywords Lookup Tool

Link Popularity Check, Site Link Analyzer, Link Value…

• Deep Link Ratio Tool
  This tool was created to analyze how the deep link ratio of a site affects its rank in search engines. We can use this tool to compare the DLRs for the best ranking sites for a search phrase.
• Link Popularity Check
  Link popularity check is one of the best ways to quantifiably and independently measure your website’s online awareness and overall visibility…
• Link Popularity Checker
  The Link Popularity Checker tells you how many websites are linking to yours…
• LINK VALIDATION SPIDER
  Free Online Broken Link Checker
• Link Price Calculator
  This tools will help you determine the approximate amount you should be paying (or charging) per month for a text link (ad) from each and every page of the specified website
• Link Value
  This tool calculates the link value per month of a given website.
• Reciprocal Link Check
  This tool helps you ensure that your link partners are linking back to your website. It also determines the anchor text used by your link partners to link to your website.
• Site Link Analyzer
  This tool will analyze a given web page and return a table of data containing columns of outbound links and their associated anchor text…
• The Link Reputation Measurement Tool
  Reveals backlinks pointing to your target url along with the following: Link Survey – Link Reputation Score – Text used in links pointing to you – Alexa traffic analysis for the site corresponding to each backlink
• Outbound Links
  This tool shows every outgoing link from the given domain. Separated in external and internal links

Meta Tag Generators

• Meta Tag Generator
  Our Meta Tag Generator will read the page you specify, remove common words from it, and pick the most used words on the page. It will then generate a Meta Keywords tag using the words it has found…
• Meta Tag Generator
  Use this tool to generate a search engine friendly Head Tag for your web site
• Title & Meta Tags Generator
  his code generator will build the title and meta tags for your site to help improve your website’s search engine ranking using our Meta Tag Generator

Miscellaneous Tools

• Directory Submission Manager
  Use this free tool to track your submissions to various web directories….
• Copyscape
  Search for copies of your page on the Web
• Site Analysis including Link Popularity
  This tool generates a complete site analysis e.g. amount of backlinks, indexed sites, Google PageRank and also if your domain is listed in DMOZ and Yahoo directory
• Sitemap Generator
  Create your Google Sitemap Online
• Similar Page Checker
  Search Engines are known to penalize websites that contain Duplicate / Similar content. Your content could be similar to other websites on the Internet, or pages from within your own website could be similar to each other. This tool allows you to determine the percentage of similarity between two pages
• Speedtester
  This tool shows the duration of a given website. This value can be used for showing how long a website take to load and if it is better to optimize the website or change a (slow) ISP.
• mod_rewrite RewriteRule Generator
  Our mod_rewrite RewriteRule generator will take a dynamic url given to it, and generate the correct syntax to place in a .htaccess file to allow the url to be rewritten in a spiderable format
• URL Rewrite (mod_rewrite)
  With this tool you can generate dynamic urls to search engine friendly urls..
• URL Rewriting Tool
  Create Search Engine Friendly URLs
• User Agent Cloaking Detector
  This tool simulates the Googlebot (based on User-Agent) to detect cloaked content
• What is Hosted on that IP
  This little tool lets you view the virtual hosts on a particular IP

Search Engine Position Checker, Spider Simulator, Ranking Report, SERP Tracker

• Google vs Yahoo Graph
  This tool looks at the results from Yahoo and Google, finds the similarities and then gives you a graphical display of what results are in both search engines
• Search Engine Position Checker
  The Search Engine Position Checker tool will automatically query the search engines you specify and check if your URL appears in the first 50 results for your chosen keywords….
• Search Engine Spider Simulator
  With this tool you see all informations a search engine spider receive from a website.
• Marketleap Search Engine Verification Tool
  Our verification tool checks to see if your site is in the top three pages of a search engine result for a specific keyword
• Number of pages indexed
  This tool will generate a report showing how many pages of your website has been indexed by the search engines so far. It supports all major search engines: Google, Yahoo, MSN, Alltheweb, Hotbot and AltaVista.
• Search Engine Ranking Report
  Input key phrase list get Google rankings
• Serps Position
  Use this tool to find out, on which position your domain is ranked for the given keyword and compare the first 100 results by Google, search.MSN and Yahoo.
• SERP Tracker
  The SERP Tracker reports on search engine results and charts performance over time

SEO Analyzer, Scanner

• Free SEO Tools
  SEOToolSet
• Cool SEO Tool!
  This internet marketing tool checks the top 10 sites that rank in Google. After that, it checks to see how those 10 sites rank in Yahoo and in MSN….
• SEO Analyzer
  The SEO Analyzer is a FREE tool that uses a sophisticated algorithm that detects how optimized your web design is for search engines
• SEO Scanner
  An all-in-one advanced SEO analysis, tracking, and reporting tool

Robots.txt Tools

• Robots Txt Generator
  Use this tool to generate a simple robots file for your website…
• Robots.txt syntax checker
  This robots.txt syntax checker checks the contents of a site’s robots.txt…

Set up joint ventures with local businesses to give away a ticket for a free two-night, three-day vacation drawing to their customers as a way of saying thank you for doing business with them. You provide the free vacation drawing tickets and they give them to their customers.

Lest you think these mini-vacations are a scam, I have used them myself and had a great time. Many (very nice) hotels would rather have a free occupant than no occupant because it introduces the visitor to their hotel. So they give away free mini-stays.

A similar technique was used just recently between Microsoft (to introduce the X-Box) and Taco Bell (to introduce their quesadilla), which netted hundreds of thousands of unique visitors to the X-Box website. Taco Bell gave a ticket with a code on it to everyone who purchased a quesadilla.  The ticket holder then took the ticket home, went to the X-Box site and signed up for a free X-Box giveaway.

When you announce the winners (which cost you $10 a winner) they will be required to come to your office to pick up the certificate.  So not only did you drive them to your website but you got a face-to-face visit with them and a little goodwill.

Local Marketing Strategy #2 – Business Card Drawing

Ask local businesses such as restaurants and dry cleaners to sponsor a monthly business card drawing giveaway with you in exchange for an electronic list of their customers.

The restaurant, for example, would have a small bowl or box for business people to submit their business cards for the free giveaway.  You commit to paying for the two free lunches and to converting the business cards into an electronic customer list for the restaurant.  The restaurant commits to sponsoring the business card drop boxes and to an endorsed monthly emailing to their customers plugging your business.

Once you have the endorsed mailing you can continue to email market (or send an informative ezine) to those people again and again with the email addresses from the business cards.

Online Strategy #3 – Create a Local High School Sports Website

If your small town is anything like my small town, people are high school sports crazy. Unfortunately, there isn’t one central location where you can access local sports scores and highlights.

Offer to pay the development and maintenance cost for a local high school sports website which can be maintained by a joint high school web team using volunteer high school students. You can call it “YourTownHighSchoolSports.com.”  Of course you will have banners and links leading to your site because you are the sponsor.

I’ll bet other local businesses would be willing to help sponsor the site in exchange for a little traffic to their website as well.  Not only do you get local website traffic, you’ll receive a lot of valuable goodwill as well.

Strategy #4 – Referral Email Marketing

Start collecting the email addresses of all your current customers.  One way to do this is by setting aside a day or two, which is solely dedicated to calling customers and offering to send them a coupon via email in exchange for their email address.

A second way to collect your customer’s email addresses is to send out a physical newsletter and extend a great offer to everyone who sends you an email within the next 48 hours.

Put a viral marketing spin on this strategy by emailing your customers an offer for a free gift if they forward your email offer to three local friends using a tell-a-friend or refer-it script.

Strategy #5 – Flyer Marketing

Contact the local Boy Scouts and offer to sponsor a fundraiser activity by attaching door hangers on homes in the local area.  The flyer will offer a $10 mini-vacation (same as in Strategy #1) to those who go to your website and enter in a special code that was given to them on the flier.

Again, with this strategy you would simply send them to TheVacationMan.com to pick up their $10 mini-vacation certificate after entering in their special code on your website.  Make sure you create a customized landing page with an offer on it for your free vacation visitors.

Strategy #6 – The Voting Page

Watch your local newspaper very closely for controversial topics. Once a super-controversial topic hits, develop a quick one-page polling website that allows visitors to vote on how to solve the controversy. Put your banner on the website and also code in a pop-under page to expose visitors to your site every time the visitor leaves the polling website.

Now call the local newspaper (or write a press release) and let them know about your voting site. Recently a fellow in Alabama took advantage of the local college quarterback controversy and put up a site called WhichQuarterback.com, Wrote a press release and received over 3,000 visitors overnight

Strategy #7 – Free Site

Develop a FreeYourTown.com site which posts coupons, free offers, and discount services of local vendors. You can charge the vendors for placing coupons on the site and of course your links and banners will be on the front page because you are the primary caretaker of the site.

Make sure you get a lot of free publicity for the site.  You might even ask your advertisers to giveaway handouts about the site to their customers.  Have your FreeYourTown.com site sponsor local youth sports teams with the domain name on the back of their shirts.

Strategy #8 – Local Exit Traffic Exchange

Start a local exit traffic exchange between local vendors. Once a visitor leaves the site of one local vendor, an exit popup or popunder appears of a second local vendor.

The more local vendors you sign up, the more traffic everybody gets.  Make sure you sign up vendors that only do business locally.

Another twist to this strategy is to develop an exit newsletter signup form.  Once a local visitor exits the site, a newsletter signup form pops up offering the visitor the opportunity to sign up to newsletters generated by local merchants.

Strategy #9 – Joint Email Endorsed Mailings*

Simply partner with another local vendor whose services you trust and would recommend and suggest a joint-email endorsed mailing.  You send an email endorsing your partner’s services with a link to her site and she sends an email to her customer base endorsing your services with a link to your site.

Choose partners whose customers would benefit and potentially purchase your product and service. In email marketing, as well as direct post mail marketing, the list determines, in large part, the success of the offer.

Strategy #10 – Search Engine

Optimize your website for your product or service and the name of your town or city.  Many times I have found suppliers in my own small town using the Internet that fulfilled my requirements.

Two examples of this recently were when I searched and found a local patent and trademark lawyer who drove right over to my house after I contacted him on the web. My search on Yahoo was “patent lawyer” and “Friendswood.” A second example was finding a great audio and video supplies and duplication service that was right down the road from my house.  My search on Metacrawler was “audiocassette supplies” and “Houston.”

According to Nicole Dean of Outsource Weekly “You must plan your outsourcing wisely; otherwise, you’re simply throwing money into the wind.” The online owners who consider outsourcing in their business have the goal to make more profits while streaming. Planning in perfect way can avoid the common outsourcing mistakes and will lead the business even much smoother success. However just like any other business outsourcing has both the good and bad points, but if the owner is aware of the possible problems then the chances of making profit will definitely increase. Here are the five possible outsourcing mistakes that every online business owner should be aware of.

1. Not knowing who you are dealing with

The number one problem comes to outsourcing when a particular contract is not checked out while dealing with the contractor or the company responsible for completion of the project and if the assistants work remotely; sometimes this independence can work in the opposite direction if it is not taken seriously. So always a careful interview of the people should make into a point before assigning a project to them who will represent the business.

2. Non-communication between owner & assistant

Communication between owner and assistant is always an important point to complete a project to reach the goal. If the assistances work for the owner without communicating sometimes the result may not be according to the expectations as they may need guidance.

3. Forgetting to Budget wisely

It is always important for the owner to keep an eye on the budget for the project being done. Since different projects have different methods of payment as an agreement before with the assistants for the completion of the project. So an appropriate budget plan is necessary to get rid of irrelevant co expenses.

4. Underutilizing contractor & resources

When an owner choose to outsource for certain tasks it is always important to use their fullest capabilities and not just splitting up work between two assistants when it makes to handle a single job. The owner should explore for more potential contractors, freelancers etc. to keep the outsourcing going.

5. Misunderstanding the role as the outsourcer

It is very important for the owner to make a very good relationship with the assistant to flourish. An open communication with the assistant is always important to let them know about the expectations for the project. By giving them a respectful feedback will help a better result in return from the project.