Link Building takes two main forms:
Backlink and Inbound Links and Link Building within your actual site – between your individual web pages.
Backlinks and inbound links are one of the most important things when it comes to making your website work well for you. Backlinks will often come from directories and other web pages as more of a recommendation or a trusted source. Having strong backlinks not only dramatically increases traffic to your site but it also creates a more relevant and trustworthy site. This, in turn, is then favoured more by the search engines and in most cases will increase page ranking within Search Engine Results Pages…what people searching for your goods services see when they type in search word or phrase, eg, Plumber Edinburgh.
We also believe strongly in the importance of Link building within your website. Where you refer to your company name within a piece of content, it can be good to have this phrase as a link back to your homepage. Navigation is the key, and incorporating a ‘quick links’ section into your homepage for the most commonly searched for topics or information is a great way to make your site more user friendly, and easy for users to get around. Links really are crucial to the success of your Online Marketing Strategy – that’s why getting them right is so important.