Your business needs to be Social! Forum & Blog Marketing; Online PR: Video and Article Marketing; Social Media Marketing – all aimed at turning visitors into customers for your company. We also want to protect your business name with Online Reputation Management – very important.
Let’s break Social Media Marketing down into a number of the leading componements:
Online Video Marketing – No longer the preserve of just the multinationals, video-marketing is now available to the smallest of businesses. We create high-quality, content-rich videos that aim to persuade potential customers to make that buying commitment.
We creat quality branded video content that will capture prospects’ attention.
We submit your videos to a huge selection of video-community sites, including over 20 of the most popular video community sites (think Youtube/Google-video/Metacafe, amongst many). This also helps with your search engine rankings.
We Fully track and evaluate the impact of your videos on consumers and conversions.
*We can set up your own fully branded Youtube channel – youtube is still the biggest and most popular of all the video-sites. *The videos we create will allow you to highlight your goods and services to a huge market in your own area – and further afield if you wish. We want to ensure that our video-marketing is working. Our experts can show you how to track views of your videos and subscribers, see how your videos are helping your search results, and identify leads and sales from your video marketing activities.
Social Network Marketing: We’ll set you up on the leading social networks – used by the audience that you are trying to reach.
We’ll research and evaluate the your target market and then decide on our Social Network Strategy – Facebook/Twitter/Squidoo/Hubpages – and many more potential sites of interest for your business. More importantly than just getting you set up on these sites, we’ll continue to provide fresh content and to manage your Social Network Marketing Strategy.
Social Marketing is a great way of adding to your marketing arsenal and allows you to connect with the consumers who need and want your range of goods/services, with the ultimate aim of generating sales. We track conversations about your brand/name, and the content you share, across multiple social networks and identify sales generated from your social marketing activities using custom web analytics. We ensure that we maximise the potential of this particular marketing tool.
Forum and Blog Marketing: We’ll put in place a Forum & Blog Marketing Strategy that will allow you to reach people (potential customers) who are interested in your products/services.
Use Blog Marketing to reach potential customers who are already interested in what you offer.
By using Blog & Forum Marketing sensibly it can add real value to both your customers and you.
Target potential customers with your Blog Marketing: many consumers these days consult influential blogs as they get ready to make their purchasing decisions. We identify the most relevant blogs within your industry (believe me, there are blogs for practically every type of goods/services under the sun), and we assist in interacting with bloggers, creating value for your prospects and interest in your goods/servicesbrand.
Forums: Like blogs, there are forums ‘out there’ on practically every subject you can imagine. Our team target the most active forums in your particular field – be that plumbing or landscaping – the team will identify the best forums to ‘guide’ potential customers to your website.
Press Releases and Articles: A double whammy – getting word about your goods/services ‘out there’ and improving your Search Engine Rankings at the same time! A well put together Online PR campaign can improve your positions within all the major search engines substantially.
Articles: Our copywriters create (regular) articles about your company and the goods/services that you provide. We then submit these articles, using very sophisticated software, to many hundreds of Article Directories – ensuring each article submitted has a link directly back to your website. By doing this on an ongoing basis we start to establish your business as an authority in your particular field and it also has the added benefit of creating great links back to your site (see Link Building on the site). The aim is to creat an online ‘buzz’ about your business.